About RAW Website Design

About Rob Wassell, founder and director of RAW Website Design.

Right from when the Internet first appeared, I was able to recognise its huge potential. While others overlooked it as something that only 'techies' or 'geeks' used and would ‘never catch on’, I was fascinated with the Internet’s mind-boggling possibilities. Having grown up with the Internet, I know it very well - I have a deep understanding of how it works and how it is constantly evolving.

I began to design websites in 1994. People often think I enjoy being a web designer simply because I have a creative eye, but there’s a lot more to it than that. A website not only needs to be visually eye-catching and appealing, but it must also effectively reflect and promote the business it is representing, as well as perform successfully on the World Wide Web. Equally importantly, you need to understand the psychology of how people use the Internet, and you need to understand how business works.

Over the years, I’ve built up considerable business experience while working for a number of world-class organisations. These include Gulton, a global leader in thermal printheads; First Choice, one of the UK’s premier travel companies; and Exportmaster, which is used by 50 percent of the UK’s top 100 companies and some of the biggest names worldwide. I played a key role in helping Abbey Legal, the UK’s leading provider of legal expenses insurance, in achieving the success it is currently enjoying. In addition, I was a founder member of Office-Shadow. I took something that began as an idea in our minds, and helped to develop it into a world class, award-winning product.

Since founding my own web-design business, clients have labelled me ‘Unique Rob’, because I am unlike any other web designer. I help with everything from design to marketing, from photography to input on product development. Drawing on my business background, I’ve been able to help advise people on everything from business plans to strategy.

My all-round capability and wide-ranging experience means I stand out from the crowd and can offer you a service that’s not only truly unique, but which also works – as my clients will testify.

I am delighted with my RAW-designed website. I feel it was made to fit me like a glove – Rob was able to infuse all of the site’s design aspects with my own artistic ‘voice’, thereby creating a site that is totally unique to me. On top of that, Rob was endlessly patient in sorting out technical glitches for me, and coached me in how to keep the site updated and maintained myself. I would not hesitate to recommend Rob for all your website requirements.

Pearl Bates, www.pearlbates.com