Dina Malkova
The Silk Route Fashion
Dina approached us by recommendation from a business
associate of hers, whose website we had done. (www.thesilvery.co.uk)
Dina had a similar requirement for an ecommerce solution,
as she wanted to sell her clothing and accessories to a worldwide audience
via the internet.
Dina has a strong brand image and required a site that
lived up to her established reputation.
We chose
Interspire's BigCommerce e-commerce solution, as it's
great value for money, scalable and configurable.
Not only could we customise the look and feel to exactly
to Dina's requirements, but it also allowed extensive
management options - from categories to stock levels, and from
zoom-in product images to links to Facebook.
A digital online brochure has also been implemented with a link
from the main site.
All payments are taken online via Sagepay using an HSBC
merchant account.
RAW were able to help Dina with website design,
development, support and training as well as documenting
procedures, so that Dina and her staff can maintain the site
without our involvement.
As well as the main site, RAW also helped with widespread
exposure, such as suggesting content for other sites that have the
benefit of producing 'backlinks' that increase visibility
and maximising results - Google search results will
testify.
Dina benefits from top placement on Google
Search Results as follows:
Position 1 - Website home page
Position 2 - Website product category
Position 3 - Dina's Facebook 'Fashion for Women' page
Position 4 - Dina's personal Facebook page
Position 5 - A profile page for Dina at Artemis Arts
Position 6 - Dina's Linkedin page
Position 7 - A YouTube video with Dina presenting products
Position 8 - Zaraflora's information about Dina Malkova
Position 9 - Dina Malkova on Twitter
Position 10 - Dina's product photos on Flickr
These are exceptional Google placement
results and RAW Website Design are immensely proud of the
part that they played in making this happen.
The next stage is to look at
proactive and paid for advertising using Google Adwords, as
well as further exploiting social media such as Facebook and
Twitter.
Dina has commented on her web design experience:
"After setting up my fashion design
company in 2007, I realised that my website was in urgent
need of a revamp. I went from one web designer to another,
but was not impressed with any of them – they were
inefficient, slow, could not provide the right information
upfront to correctly qualify whether he/she had the
capabilities to take on a job. As a result, I lost a lot of
money and did not have a website.
I have been dithering with the idea of making the site
myself – learning HTML or buying a site off-the-peg. When a
friend of mine recommended Rob Wassell of RAW Website
Design, I understood that he is a person who knows what he
is doing.
I approached Rob with lots of ideas on my new website
overall look and functionality. Rob took the time to explain
everything in non-geek speak, very efficiently and without
any fuss set about creating my website and completed it
within a few weeks.
I was very impressed with the speed at which he worked and
his understanding of my needs. I have since requested Rob on
numerous occasions to make updates to my website which he
has always done promptly.
Rob is a great communicator. He delivered exactly what I
asked for and made the whole process seem quite effortless.
I'm delighted with my new website www.dinamalkova.com. I
have now got a really professional internet presence.
I would like people to know that Rob is a real resource for
designing web sites and I will refer all my friends and
family to him.
Thank you again Rob, I couldn't be more pleased and it was
and is great working with you."
Thank you Dina, you're very welcome. I enjoyed working on
the project and it was good working with you too.
If you're looking for an ecommerce solution, or the
support and expertise to get you up and running then please
call us on 01903 248272.
We look forward to hearing from you.
Rob Wassell, RAW Website Design |
